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Honest Marketing & Customer Communications

Make claims that are accurate, supportable and clear. Practice a workplace decision and learn when to ask for guidance.

RECOGNIZE · PAUSE · CHECK · ACT
6 connected modules1 workplace scenario1 practical reminder

IS THIS FOR ME?

Learning for the decisions you face.

Sales, marketing and customer-service employees.

Before you begin

No professional compliance qualification is required. The course should be assigned according to your responsibilities and adapted to your organization’s policies, reporting routes and applicable requirements.

WHAT YOU WILL BE ABLE TO DO

Leave with a workable approach.

01

Recognize

Identify the situations and warning signs covered by this course.

02

Pause and check

Consider the facts and find the relevant organizational guidance.

03

Respond appropriately

Choose an action within your authority and seek help when needed.

04

Apply it at work

A claim-review and approval checklist.

THE FULL SYLLABUS

From recognizing risk to responding.

Open a module to explore its topics and practice.

01

Understand a claim’s meaning

Express statements and implied messages.

What we explore

  • Express statements and implied messages.
  • Audience and context.
  • Connect the topic to your organization’s current policy and approved guidance routes.

Practice: Consider a short workplace prompt, choose a response and use the feedback to explain your reasoning.

02

Check the evidence

Support for benefits and comparisons.

What we explore

  • Support for benefits and comparisons.
  • Current sources and known limitations.
  • Connect the topic to your organization’s current policy and approved guidance routes.

Practice: Consider a short workplace prompt, choose a response and use the feedback to explain your reasoning.

03

Avoid misleading presentation

Omissions, exaggeration and qualifications.

What we explore

  • Omissions, exaggeration and qualifications.
  • Clear language and accessible explanations.
  • Connect the topic to your organization’s current policy and approved guidance routes.

Practice: Consider a short workplace prompt, choose a response and use the feedback to explain your reasoning.

04

Follow approval routes

Marketing, product and specialist review.

What we explore

  • Marketing, product and specialist review.
  • Authority to publish or promise.
  • Connect the topic to your organization’s current policy and approved guidance routes.

Practice: Consider a short workplace prompt, choose a response and use the feedback to explain your reasoning.

05

Correct and learn

Changed evidence and customer questions.

What we explore

  • Changed evidence and customer questions.
  • Escalation of inaccurate communications.
  • Connect the topic to your organization’s current policy and approved guidance routes.

Practice: Consider a short workplace prompt, choose a response and use the feedback to explain your reasoning.

06

Practice a campaign scenario

An unsupported absolute claim.

What we explore

  • An unsupported absolute claim.
  • Rewriting and seeking approval.
  • Connect the topic to your organization’s current policy and approved guidance routes.

Practice: Consider a short workplace prompt, choose a response and use the feedback to explain your reasoning.

The curriculum is adapted to the employer’s policies, approved escalation routes and relevant jurisdiction. It does not replace specialist advice.

PUT IT INTO PRACTICE · FICTIONAL SCENARIO

A moment that needs judgment.

A draft campaign says a product is fully compliant and risk-free, but the team has only limited test evidence.

Your challenge: decide what to check, what you can do within your role and where to seek guidance.

NOTICE

What makes this situation worth a closer look?

CHECK

Which facts, rules and permissions matter?

ACT

What is the appropriate next step, and who can help?

YOUR PRACTICAL TAKEAWAY

A claim-review and approval checklist.

Apply the course to a fictional situation, explain your response and identify the approved guidance route for your role.

What you will practise
  • Separate observed facts from assumptions.
  • Identify the relevant policy or specialist contact.
  • Explain the next step and why it is appropriate.
  • Recognize when you should pause and seek help.

LEARNING AND ASSESSMENT

Practise the decision, not just the recall.

Short online learning

Explanations and workplace examples introduce the topic. Delivery format, duration and accessibility arrangements are confirmed before enrolment.

Decision-based checks

Apply the guidance to scenarios and review feedback explaining the consequences of different responses. Final passing criteria and retry arrangements are provided in advance.

Role-based completion

Take this course alone or as part of an employer-assigned pathway. Completion does not prove workplace competence or legal compliance.

Explore the full learning pathway →
Completion and certificate arrangements

The proposed Compliance House learning certificate records successful completion of the assigned learning and checks. The full Academy pathway covers all 18 courses; employers may instead assign a relevant subset, identified on its completion record. This is not a professional designation, an externally accredited qualification or ISO certification.

YOUR NEXT STEP

Make this learning relevant to your work.

Discuss individual learning or delivery for your employees. We will confirm suitability, duration, delivery format, assessment arrangements and fees before you commit.

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